What they don't tell you about selling online

The perfect scenario that we can earn money from home, or work from anywhere is not a lie — according to research from Connected Life, about 70% of Brazilians search online before buying something, and even better: 74% prefer e-commerce precisely because of its ease. So setting up your own online business and making your sales effective doesn't seem to be that bad.

Therefore, we have separated some myths about e-commerce to reassure you. After all, opening an online business doesn't have to be difficult or confusing.

The best sales come with a promotion

Here we involve two issues: some say that selling online, because it is, in theory, more dynamic, means not having to work. Thus, they end up investing in worthless strategies, such as promotions and excessive discounts, with the objective of optimizing time and making more profits.

In fact, promotion is just a sales strategy. What guarantees optimal sales performance is paying attention to the target audience and proposing sales strategies based on their sales behavior. Normally, promotions are great for freeing up stock or attracting the public, but when used with an abnormal consistency, it may convey the idea that your store doesn't sell, leading the public to doubt the quality of your product or service.

I need to invest a lot to sell on the internet

Quite the contrary: all you need to know about investing in an online business is that you must invest in the correct strategies. It's no use setting aside a huge amount if it's misdirected.

If you're looking for faster results, you need to invest in ads. If you want customer loyalty, you need to invest in your internet presence - look for qualified professionals in digital marketing. The digital market is democratic, but it doesn't mean that you don't organize yourself financially for expenses and you don't know how to invest your money in your company's needs.

The platform doesn't matter that much

Quite the contrary! The digital platform is the top priority when it comes to selling. When we enter a physical store, we need to feel welcomed in a functional environment that makes shopping easy. When buying online, it's the same thing - although, on the internet, we have the opportunity to close the page and go to the competitor more easily.

This means that your platform needs to be attractive and competitive without being explicitly appealing, so as not to run the risk of scaring the public away. Do you know that story where we bought the book because of the cover? The e-commerce consumer journey has 5 stages:

1. Discovery;
2. Interest;
3. Purchase intent;
4. Completion of the purchase;
5. Engagement.

When it comes to conquering the customer, the purchase must depend on the excellent functionality and layout of the platform. While the functionality will facilitate the sale, the layout will be responsible for giving seriousness and trust to the site visitor, in addition to promoting an interaction that encourages them to find products similar to what they are interested in and learn more about the store. Right now, it's a matter of keeping him loyal.

And keeping a store within these criteria is a task that mainly involves functionality and layout.

How to have an original and functional layout?

Having a layout with its own identity will help make your brand unforgettable for the consumer, as its main objective is to make it clear to the customer that the store can offer what they are looking for.

To do this, it is necessary to have a qualified notion of:

• Design: color palette, visual elements, typography and numerous other aesthetic details;
• Virtual niche in which the store will be inserted;
• How to present a variety of your products in an attractive way;
• Know how to estimate a traffic number so that the site's behavior is functional;
• Other criteria!

One of the main points that your sales platform must have in the first place - it is important to emphasize, - is professionalism. Because of this, there's no use investing your time and money in platforms that offer limited options that can be seen in more than one brand.

That's why the SpiritShop stands out with a team of highly qualified professionals to create the most original and suitable layout for your company!

What's the biggest misconception you've encountered about selling online and how did you overcome it on your ecommerce journey?

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