Insights

Seja por mudanças nos algoritmos, atualizações nas plataformas, novos formatos de anúncios ou alterações na forma como os mecanismos de busca interpretam e distribuem conteúdo.Para um e-commerce, ignorar essas mudanças pode custar caro.

Existe uma diferença grande entre acessar um painel e entender o que ele está dizendo. Qualquer pessoa consegue abrir o gerenciador e ler o ROAS reportado. Poucas conseguem responder o que aquele número significa dentro da realidade financeira do negócio.

Durante muito tempo, o funil de marketing foi uma forma eficiente de organizar a jornada do consumidor: primeiro, descoberta; depois, consideração; por fim, decisão e compra. O problema é que o consumidor não necessariamente percorre mais esse caminho em linha reta.

Faltam pouco mais de dois meses para a data mais disputada do varejo digital brasileiro, e há um elemento novo entre a sua oferta e a decisão de compra do consumidor. Esse elemento é a inteligência artificial.

Higher revenue is not the same as growing well. Understand what CAC, LTV and payback measure, how they relate and the 4 signs that your e-commerce growth is sustainable.

Consumers already research and buy with AI assistance. Understand what GEO (Generative Engine Optimization) is, see the data behind the new journey and the 5 steps to prepare your e-commerce.

ChatGPT started showing ads in Brazil. Understand how ChatGPT Ads works, why the channel matters for e-commerce and what to do now to prepare.

The Only.Ag team attended Fórum E-Commerce Brasil 2026, Latin America’s largest e-commerce gathering. See why being there is strategic and what we brought back to clients.

Only.Ag attended PneuShow 2026 at Expo Center Norte alongside the sector’s main players. See why the fair matters and how digital is deciding competition in the tire market.

Reels Skip Rate, Competitive Insights and native scheduling for everyone: Instagram delivered more data than ever in 2026. The question is what to do with it.

Meta released up to 30 product links per Reel, marketplace integration and creator commissions. Understand what changes in social commerce and how to turn the updates into sales.

Since June 2025, Google calculates the monthly spend cap over 30.4 days — even for campaigns scheduled by days of the week. Understand the rule and learn how to audit your account.

Growing up in e-commerce isn't luck, it's structure. Download the new Only.Ag e-book for free and discover the system that transforms your store into a predictable and scalable sales machine.

Discover how B2B inbound marketing attracts decision makers, qualifies leads, and shortens the sales cycle. Complete guide with practical strategies to sell more to companies.

Publishing without content planning is wasting resources and letting the algorithm work against you. See how to structure an editorial calendar that generates authority and real results.

Understand how UX design impacts the conversion rate of your e-commerce. Learn practical CRO, visual hierarchy, and mobile-first techniques to sell more.

Search behavior is changing radically. Understand what AIO (Artificial Intelligence Optimization) is, how it differs from traditional SEO, and what to do now to not disappear from the results.

LinkedIn Rule 95-5 proves that 95% of B2B buyers aren't in the market right now. Discover how this changes your digital marketing and e-commerce strategy.

Only.Ag is the sponsor of ExpoeComm, the largest traveling e-commerce event in Brazil. The day will cover 8 cities in Brazil with lectures, networking and business.

A practical, direct content designed for those who want to plan better, decide more safely and take advantage of what many miss.

Meta's new taxation requires more strategy in campaigns - understand the impact and how to protect your investment.

While marketplaces exploded on 11.11 and 10.10, many stores are still betting everything on a single day. Discover how to redesign your strategy beyond Black Friday.

The Andromeda Project is already affecting delivery, segmentation, and policies. The practical result many are now feeling: falling conversion, disapproval of ads, and unstable cost.

We separated common myths about online sales: understand how investing correctly in the sales platform can guarantee your rise in an effective and practical way.

On July 15, 2025, Curitiba hosted ExpoeComm Curitiba 2025, one of the largest traveling fairs focused on e-commerce in Brazil.

Connect with your audience, build authority, and increase visibility: The role of storytelling in digital marketing

Discover why companies with international ambitions trust Only.Ag