Meta Ads 2025 update: Project Andromeda is taking down ads and why their conversion is falling and how to react without burning money

O Andromeda Project, the market's nickname for the turn of automation and AI On Meta, it's already affecting delivery, segmentation, and policies. The practical result many are now feeling: Conversion falling, Disapproval of advertisements and unstable cost. This guide explains the essentials of what changed, why “old mode” campaigns suffer, and how react safely (without magic recipes).

If you felt Conversion falling, Disapproving campaigns and Cost fluctuating, it's not bad luck, not “seasonality”. What is the market calling Andromeda Project it's more than an update: it's a Engine replacement in mid-flight. The Meta platform (Facebook, Instagram, WhatsApp Ads) is accelerating automation with AI, reviewing the way in which surrender, Segment and validates ads, and assigning Real weight to the creative as the primary signal source. In practice, the Old mode — stacking interests, microcontrolling audiences, and trying to “force” the auction — stopped scaling and started to Punish the budget.

Why does that matter? because Zeroed the game. What used to be a “little way” to find an audience now hinders learning. What used to come under the scrutiny of politics today triggers more Disapproval of advertisements. And, to top it off, Meta AI Add new personalization signs, changing the dynamics of relevancy at the auction. Who understands quickly Survive and return to performing; those who resist change see CAC go up and Delivery slice vanish.

1) What really changed (no myth, no hype)

• Automation as standard (Advantage+): less manual micro-segmentation; more system decisions about who see, Where Rotate and What creative prioritize.
• Creative as the main “sign”: the platform reads image/video/copy and uses this to classify and distribute; repeating the same angle kills reach and cost.
• More sensitive policies in practice: language of personal attributes, “before/after”, absolute promises and sensitive categories overthrow campaigns more frequently.
• New personalization layer (Meta AI): new behavioral signs/relevance feed recommendations and Impact the auction where they are active.

2) Why your ads are falling (and your cost is going up)

• Anti-automation architectures: stack interests, keep dozens of ad sets narrow, and “fiddle” every day Reset learning and it makes delivery more expensive.
• Creatives that trigger rape: copy/visual that speaks About the person (“you who is/have... ”), before/after and absolute claims.
• Poor quality signal: little variation in angles and formats; repetition of promise; “generic” creatives generate low relevance.

3) What to do now (strategic direction, no playbook)

• Reframe for automation: try wide audience as standard; your “lever” is message and value proposition.
• Compliance as a competitive advantage: standardize language that not Acione Personal Attributes and avoid outright claims — more approval, less friction.
• Creative as a currency: work different angles (test, demo, tutorial, honest comparison, UGC) and Renew the cadence.
• Reliable measurement before optimizing: events, domain, CAPI and UTMs clean. Deciding CAC/ROAS with dirty data is Burn money.

Attention: there are tactics that “work today and break tomorrow”. Focus on replicable principles, not in flimsy shortcuts.

4) Inside the “Andromeda” engine — what actually changed (based on Meta’s diagram)

The image from Meta’s post illustrates a personalized retrieval engine that narrows tens of millions of ads to truly relevant candidates before ranking. Key takeaways:

• Hierarchical ad indexing: creatives live inside a multi-layer index; the system traverses promising nodes first, then drills down. This boosts speed and precision/recall.
• Hierarchical models with hardware co-design: the models that score each layer are joint-trained with the index and optimized for MTIA and NVIDIA Grace Hopper, enabling larger model capacity without blowing up inference cost.
• Model elasticity: runtime adapts model complexity by segment/resources, improving efficiency and latency as inventory (e.g., GenAI creative variants) explodes.
• Practical implication for advertisers: fewer manual rules/narrow audiences; more weight on creative as the quality signal. Forcing old setups now resets learning, raises costs, and triggers rejections.

Is Andromeda the new rule

Didn't “break” Meta Ads: Ruled up the ruler. Who Ally Wins strategy + creative + compliance. If a Conversion is falling And the Announcements disapprove, change the method, not just the buttons.

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👉 Do you want a free diagnosis (20 min) From your account under the prism Andromeda/Automation? Schedule now.

‍Only.Ag — Result and nothing more.

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